HERE'S THE SCOOP ABOUT ME...
with an irrepressible passion for all-things-stylish and the knack to visualize and create just about anything i always knew i would have a career in the creative industry.
today, after 13 years in the design industry "reni" is a full service creative studio.
in 2003, after four years of designing one-of-a kind invitations and stationery for my charming paper and gift boutique (TruSo) in del mar, california, i decided to expand beyond retail and create a national product line (She She Industries) to express my love of paper, textiles and fresh ideas. my 'She She' style was embraced by stores and individual clients nationwide.
as my clientele and design experiences expanded so did my creative services. in 2007 i added a property staging and interior styling company (Home Redefined), to my repertoire. i was able to use my clever talent for re-working existing elements coupled with introducing new pieces and accessories to successfully redefine any space..both home and retail.
today, as a conceptual designer, i welcome all creative design projects. my attention to detail and individual design style allow my talent to cross over multiple genres, consisting of (but of course…not limited to) boutique design, retail merchandising, marketing/promo pieces, web & blog design, event styling & décor, custom gifts, etc.
not only do i love what i do...i'm also thrilled to now share a charming lil' office suite in the heart of carlsbad village. by appointment only...the "suite on state street" is the perfect place to meet with friends, colleagues and clients.
that's the scoop. i look forward to helping you with your style, design and gift needs very soon.
reni
